LEVEL 4

Public Relations and Communications Assistant Apprenticeship

REQUIREMENTS

  • Apprentices aged 16 to 18 at the start of their training are required to achieve Level 2 Maths and English qualification, or GCSEs C/4 or above to complete their apprenticeship, if they do not already hold suitable equivalent qualifications. For those aged 19+ at the start of their training study can also be funded up to an approved level 2 in English or maths or both, achievement is not mandatory and employers can choose to opt out.
  • 14 months on programme and 5-month window for End Point Assessment.
  • ‘Off the job’ training must be provided (326 hours)
  • Support from an employment mentor with monthly reviews.

CONTENT

  • Develop written and non-written content and schedule content for publication/distribution, according to the public relations and communication campaign plan
  • Contribute to creation of campaigns or new business proposals planning and their implementation
  • Research, analyse and monitor stakeholders to inform engagement strategies
  • Monitor media to keep up to date with current affairs and build knowledge of the journalist and media landscape
  • Research, analyse and evaluate campaigns against key performance indicators (KPIs) to prepare future campaigns
  • Share content with relevant stakeholders and media to inform and influence audiences to maintain positive relationships
  • Undertake reputation assessment and formulate response to support stakeholders with the planning and implementation of reputation management and/or crisis
  • Support the public relations team and communications team with routine admin, logistical and time sensitive tasks
  • Support the planning and ad hoc engagement activities such as events
  • Organise and coordinate stakeholder meetings

ASSESSMENT METHODS

  • Distance learning & assignment completion
  • Observations by tutor
  • Witness testimonies completed by mentor.
  • Professional discussions.
  • Classroom sessions

APPRENTICESHIP ASSESSMENT

  • End Point Assessment will take place in the final 5 months, dependant on learner progress. End Point Assessment will consist of:
    1) Written project report with presentation and questioning.
    2) Professional discussion underpinned by portfolio of evidence.

Interested in this apprenticeship?

Register with us