LEVEL 3
Content Creator Apprenticeship
REQUIREMENTS
- Apprentices aged 16 to 18 at the start of their training are required to achieve Level 2 Maths and English qualification, or GCSEs C/4 or above to complete their apprenticeship, if they do not already hold suitable equivalent qualifications. For those aged 19+ at the start of their training study can also be funded up to an approved level 2 in English or maths or both, achievement is not mandatory and employers can choose to opt out.
- 15 months on programme and 3-month window for End Point Assessment.
- ‘Off the job’ training must be provided (348 hours)
- Support from an employment mentor with monthly reviews.
CONTENT
- Plan and develop creative content in line with the brief and budget costs
- Interpret the strategy and objectives of the brand and align these to the content
- Research, prepare and develop messaging to maximise audience engagement
- Develop and create written content that can be used across a variety of media
- Store content securely and methodically to enable efficient access and retrieval
- Collaborate with colleagues and clients to plan and align content delivery with business objectives
- Manage content online using appropriate tools and techniques
- Evaluate the effectiveness of the content produced against the original plan and recommend improvements
- Interact with clients, marketing and digital and production teams
- Legal and regulatory frameworks
- Ethical considerations
- Wider organisational policies
ASSESSMENT METHODS
- 1:1 meetings with tutor both in the workplace and through online meetings.
- Observation of practice
- Assignments and reflective accounts.
- Employer feedback.
- Some classroom-based sessions at Gateshead Interchange.
APPRENTICESHIP ASSESSMENT
- End Point Assessment will take place in the final 3 months, dependant on learner progress. End Point Assessment will consist of:
1) Project or campaign evaluation report, presentation of additional/new content and questions
2) Professional discussion underpinned by a portfolio of evidence